Rainbow Centre Brand Refresh
Client: Rainbow Centre
Helping an established institution chart a new path forward
Rainbow Centre envisions a world where persons with disabilities are empowered and thriving in inclusive communities. As part of its 30th anniversary celebrations, they commissioned us to execute a brand refresh that both retained key institutional values and also opened up the way for a new chapter in their journey.
Responding to the Centre’s wish for their vision and mission to be an integral part of their physical space, we created multiple interactive experiences to weave this vision into the Centre’s infrastructure.
A logo video based on a narrative called ‘Paths’ was designed to explain the meaning behind the new logo.
An interactive screen allows visitors to find out more about Rainbow Centre.
The refreshed brand was brought to life through the design of feature walls and inclusive play area at their new extension wing at Margaret Drive.