EDB Tech Lead Generation Ad Campaign

Client: Singapore Economic Development Board

Deliverables: Video advertisements, Digital ad banners and graphics

Services: Campaign conceptualisation, Scriptwriting, Graphic design, Animation, Video editing

Hard coding our little red dot on the tech business map

The Singapore Economic Development Board’s (EDB) customer experience and marketing team commissioned us to create a suite of advertisements with the aim of reaching out to business professionals around the world. We conceptualised and produced a campaign to showcase Singapore’s position as the tech hub in Asia with the aim of driving sign-ups to EDB’s Insights newsletter. Using graphic elements like overlaid dots and circular shapes, which were tied to Singapore’s overall branding, we brought across the idea of Singapore as a  node well-connected to the global tech ecosystem.

30s video advertisement that was released on YouTube to promote EDB’s Insights newsletter by showcasing Singapore’s value propositions as a tech ecosystem in Southeast Asia

Sponsored LinkedIn posts to reach out to the wider business community

Advertisement banners for TechCrunch’s website